• Scripture.

    Rooted in God’s Word.

    We walk by faith, trusting His vision even when the world cannot see it. Our calling is to seek God’s approval, not man’s applause, and to stand fearless because the battle belongs to Him.

    Scripture that anchors us:

    “Am I now seeking the approval of man, or of God?... If I were still trying to please man, I would not be a servant of Christ.” — Galatians 1:10

    “Do not be afraid or dismayed at this great horde, for the battle is not yours but God’s.” — 2 Chronicles 20:15

    “For we walk by faith, not by sight.” — 2 Corinthians 5:7

  • Style.

    Modern faith-forward fashion.


    We don’t chase trends for man’s approval (Galatians 1:10). Every design is created with conviction, standing boldly in the truth that the battle is God’s (2 Chronicles 20:15). Each garment is a conversation starter—a declaration of faith in the streets, at work, and in everyday moments where the Gospel can shine.

    Style with conviction.


    We design for believers who want to wear their testimony with confidence (2 Corinthians 5:7). Our style is more than fashion—it is armor for the faithful, courage stitched into every seam, and a bold statement that we are unashamed of Christ.

  • Strength.

    Wear your faith boldly.
    We stand unshaken, knowing the One who fights for us (2 Chronicles 20:15). We remain unmoved by opinion (Galatians 1:10) and unafraid of what we cannot yet see (2 Corinthians 5:7).

    Strength is more than physical.
    It is spiritual—the resilience to stand firm when challenged, the courage to speak truth when it’s unpopular, and the endurance to keep going when the road is long.

    Our mission is clear.

    We seek to reach this generation by every means possible—through style, creativity, and bold, unapologetic witness. Every design is created to embolden the wearer, lift the head of the weary, and proclaim that victory belongs to the Lord.

About Liberty and Victory Co.


Liberty & Victory Company is a family-owned, disabled veteran-owned, faith-based brand built on God, Family, and Country—in that order. Every piece is Made in the USA and created as a declaration of conviction—rooted in Scripture, honoring family, and defending freedom. We don’t chase trends; we build testimony. Our gear is meant to be worn loud: a conversation starter, a statement of truth, and a reminder of the victory we already have in Christ. Whether it’s Rust & Redemption, Allegiance Lines, or one of the many specialty/ seasonal offerings you’re not just wearing apparel—you’re wearing the Word.

Customer Voices. American Stories.

“Built like I fight — solid, proud, American made.”

Daniel · U.S. Army Vet

“Faith and freedom in one shirt — can’t beat that.”

Sarah · Oklahoma

“Quality print, true to size, tough enough for real work.”

Mike · Ironworker

“Message matters. Finally a brand that doesn’t flinch.”

Heather · Texas

“Washed it ten times. Still looks day-one fresh.”

Randy · Pennsylvania

“Rust & Redemption hits — grit with grace. Perfect.”

Devon · Minnesota

“Soft fabric, no shrink, print doesn’t crack.”

Kara · Florida

“Fast ship. Exactly as pictured. Buying again.”

Luis · Ohio

“Finally gear that stands for something.”

Joel · North Carolina

“Built like I fight — solid, proud, American made.”

Daniel · U.S. Army Vet

“Faith and freedom in one shirt — can’t beat that.”

Sarah · Oklahoma

“Quality print, true to size, tough enough for real work.”

Mike · Ironworker

“Message matters. Finally a brand that doesn’t flinch.”

Heather · Texas

“Washed it ten times. Still looks day-one fresh.”

Randy · Pennsylvania

“Rust & Redemption hits — grit with grace. Perfect.”

Devon · Minnesota

“Soft fabric, no shrink, print doesn’t crack.”

Kara · Florida

“Fast ship. Exactly as pictured. Buying again.”

Luis · Ohio

“Finally gear that stands for something.”

Joel · North Carolina